Introduction
Smartphone users love apps! But developing apps for multiple platforms
can be time-consuming. A great alternative might be a mobile website. Web
developers are using HTML5 to create webpages that are more powerful and
feature-rich than ever before. But a website is not as customizable as an app.
Let’s look at some advantages to each approach to reaching your audience.
Mobile website advantages
Many businesses and organizations have developed websites specifically
to meet the demands of a society more and more accustomed to doing just about
every task with mobile devices. Mobile websites:
·
Work across different mobile devices
·
Are easily upgradeable
·
Are searchable
·
Leverage web development skills
Dedicated app advantages
Apps can be powerful and fast, but they are tied to a specific platform.
You have to write your app for each platform on which you want it to be
available. Despite this, dedicated apps for Windows Phone can have features
that tip the balance in their favor, like:
·
Pinning secondary Tiles to Start
·
Live Tiles
·
Local data on the phone itself
·
Speech recognition
Apps must also pass certification to be included in the Windows Phone
Store. This gives users confidence when downloading an app from the Store, but
it may add to your development cost.
The hybrid web app: The best of both
worlds
There’s an ongoing debate between developers about mobile websites
versus dedicated mobile apps. How about a solution that provides the best of
both worlds? This is the hybrid web app, and Windows Phone has it.
A hybrid web app gives you a presence in the Windows Phone Store with
much less effort than building an app from the ground up, and it adds features
that can give it winning advantages over just a website.
With a hybrid web app you can:
·
Reuse the HTML, CSS, and JavaScript you’ve already created
·
Reduce development costs by leveraging investments across different
platforms
·
Combine with C# to access the Windows Phone platform
For example, your app could support:
·
The ability to pin pages from your website directly to Start
·
The ability for users to share links to your webpages with their
contacts on social networking websites
·
Speech recognition for searching your product catalog and other user
commands
·
Wallet integration for storing loyalty card or payment card information
You could add many other features that you normally would find only in a
dedicated Windows Phone app.
But, getting up and running quickly by leveraging the work you’ve
already done creating your mobile website is where hybrid web apps really
shine.